Feature Boss Fridayz: YaYa In The City

Posted by Consuela muckelroy on

We made it ya'll Happy Friday!!! 

I'm so happy that you guys are loving my Feature Boss Fridayz segments. The feedback has been great!

What's more motivating than to read upon a story on how a person became a boss. From what I've read so far it takes a hard work, perseverance and so much more. So without further due lets get to our boss of the week .

Now I've been following this lady for quite some time and I was always, like wow! What does she do for a living? I mean she's everywhere. So let's find out. 

1. What's the name of your business, and how long you been established?

I currently do a little bit of everything. When people as me what I do for a living, I always answer, "whatever needs to be done." What started out as booking request for a high profile friend at a local Houston nightclub years ago has blossomed into a full scale company catering to the specialized and highly demanding needs of athletes and entertainers. Whether it be handling booking,s or drawing up contracts for brand partnerships, or even just handling the concierge needs of talent when they arrive to a city which is how I became known as YaYa In The City. Being able to connect the dots under pressure in any location is always something I've been able to do well. I've also been working with Def Jam for about 5 years now on lifestyle opportunities and been building promo teams for some of your favorite artist for some time now. Music has always been my first love so last year I started a blog where I could highlight new and upcoming artists. My goal is to help merge the cultural divide in music and entertainment while consulting with established labels and music festivals who have expressed interest in the booming Latin music market.

2. How did you get started? 

A friend of mine was in the middle of negotiating his NBA contract and was wanting to throw a celebration party once he entered the league. I connected him to promoters in Houston and negotiated his fees and demands. Next thing I knew I was handling appearance contracts for nearly the whole team. I'm thankful to be able to continue working with a lot of the biggest names in sports and entertainment 

3. What was that one moment in your life when you decided to become a boss?

I honestly don't even see myself as a boss. I feel like I have such a long way to go and I think that term is used so loosely, but I do encourage entrepreneurship. It's not easy but the ability to work for yourself is priceless.

4. With so much competition out there, what keeps your brand unique?

Being bi-lingual is such an advantage. My mother is from Mexico so being able to understand the Hispanic/Latin market is so valuable. Sometimes I feel like I have double the opportunities because I am able to communicate fluently in Spanish. I also really value discretion and confidentiality. For a long time I didn't really want people to know who I was working with because I didn't want to deal with that cut throat things that go on in the industry. It wasn't until recently that I became more comfortable with people knowing who some of my clients are. Most of the times that I'm out people think I'm just in a club partying, but 9 times out of 10 I'm making sure my contracts are being enforced efficiently. 

5.What advice would you give to a person that's trying to become a boss?

Don't burn bridges. Take opportunities even if they don't seem fruitful at the moment. Don't be afraid to do the work other people are embarrassed to do. Be kind to others. And most importantly save more that you spend! Being able to invest in yourself is so much better than having to pay somebody back.


WOW ! Thanks YaYa In The City for contributing your story. YaYa Is In The City.  Hope we get to meet soon. 

 I love the fact that you are merging the cultures, we so need it right now!

Check her out guys :

Instagram: @yaya.in.the.city

Web: www.yayainthecity.com

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